MADRID – Known around the world for his tropical house sound and exceptional piano skills, Kygo will collaborate with the soon to be launched Olympic Channel. The new, ground-breaking digital platform where fans can experience the power of sport and the Olympic Movement all year round launches 21 August following the Rio 2016 Closing Ceremony.
The Norwegian musician, DJ, songwriter and producer, the Olympic Channel and Sony Music Entertainment will work together on content to promote the upcoming launch of the Olympic Channel. The collaboration is highlighted by the integration of Kygo’s recent single “Carry Me” featuring vocals by hit song writer Julia Michaels into promotional videos and digital content for the channel beginning with in-venue spots at Olympic Games Rio 2016. Kygo will also appear across Olympic Channel original programming and social media.
Once an aspiring professional footballer, Kygo, 24, made his name by producing a series of remixes from his bedroom and has since become one of the hottest names on the electronic music scene in just a few short years.
“Having the chance to contribute to something as momentous as the Olympic Games is a dream come true for me,” said Kygo. “I’ve been a sports fan my entire life, and to be able to combine this with my music and help to launch something like the Olympic Channel is crazy.”
Born Kyrre Gørvell-Dahll in Bergen, Norway, the musical prodigy entered the industry creating a unique tropical house sound. Since officially becoming the fastest artist ever to reach one billion streams on Spotify late last year, Kygo released his debut album “Cloud Nine,” with the single “Carry Me,” in early 2016 to widespread critical acclaim and has already amassed over 1.8M REA copies. In addition to these feats he has sold over 15 million singles worldwide, became the first electronic musician to perform at the Nobel Peace Prize Concert and will host his very own Kygo-themed festival in his hometown of Bergen, all at just 24 years of age.
“When we were creating our plans for launching the Olympic Channel, music was a key component. We wanted to have an exciting, new, emerging talent with worldwide appeal and we found it in Kygo.” commented Mark Parkman, General Manager of the Olympic Channel. “He is the perfect choice for us.”
Starting Sunday 21 August, after the Closing Ceremony of the Olympic Games Rio 2016 in Brazil, the Olympic Channel digital platform will be available worldwide via a mobile app for Android and iOS devices and at olympicchannel.com. With the goal of providing a new way to engage younger generations, fans and new audiences in the Olympic Movement, the Olympic Channel is a free platform that will present original programming, live sports events, news and highlights offering additional exposure for sports and athletes all year round.
About the Olympic Channel
The Olympic Channel is a digital-first, multiplatform global Olympic media entity, which aims to broadcast the Olympic Movement and its inherent values all year round, especially in the periods between the Olympic Games.
The primary objectives of the Olympic Channel are the following:
- Provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and help create anticipation while providing opportunities to “re-live the experience” after the Games
- Continuously highlight the relevance of the Olympic Movement’s ideals to the challenges of today’s world
- Provide a platform for sharing the IOC’s very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives
- As a matter of priority, engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education.
At launch, the Olympic Channel will be a digital platform, with on-demand content available across the web, mobile, tablet and other connected devices where fans can experience the power of sport and Olympism 24 hours per day, 365 days a year. Audiences will also be able to access content and engage through a variety of social media platforms as part of the Olympic Channel network.