Olympic Channel Announces Agreements With Six International Sports Federations


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MADRID – The Olympic Channel today announced that it has reached cooperation agreements with six International Sports Federations (IFs) to collaborate on content for the Olympic Channel.

The IFs for Cycling (UCI), Figure Skating/Speed Skating (ISU), Luge (FIL) and for new sports in the Olympic Games Tokyo 2020, Baseball/Softball (WSBC), Karate (WKF) and Sport Climbing (IFSC), join the 27 IFs who signed similar agreements with the Olympic Channel earlier this year.

In addition to broadcasting live events, the Olympic Channel team is working with the IFs to create innovative partnerships encompassing event coverage, highlights, magazine shows, news coverage and original programming as well as technical business solutions. Collaborations to broadcast live events on the Olympic Channel aim to complement the IFs’ current broadcast and distribution arrangements.

“We look forward to working with our IF partners to extend the reach of Olympic sports and athletes outside of the Games themselves,” said Mark Parkman, General Manager of the Olympic Channel. “Since we launched the Olympic Channel just two months ago, our IF partnerships have already contributed greatly to our programming line-up through live events, social media content, promotion and more ensuring that fans are able to continue their excitement of Rio and the Olympic Games all year long.”

The Olympic Channel has been airing live events in collaboration with IF partners since its launch including robust event coverage surrounding the IIHF Ice Hockey Olympic Qualifiers, WA Archery World Cup Final, ICF Canoe Slalom World Cup Final, Furusiyya FEI Nations Cup Jumping Final, ITU World Triathlon Grand Final Cozumel, ISSF World Cup Final Rifle Pistol, ISSF World Cup Final Shotgun and FIBA 3×3 World Championships.

The Olympic Channel currently has partnerships with 33 IFs including the aforementioned recently concluded agreements with:

  • International Federation of Sport Climbing (IFSC)
  • International Luge Federation (FIL)
  • International Skating Union (ISU)
  • Union Cycliste Internationale (UCI)
  • World Baseball Softball Confederation (WBSC)
  • World Karate Federation (WKF)

In addition to on-going discussions with other IFs, the Olympic Channel team is working to build and strengthen collaborations, including with athletes, National Olympic Committees, Rights-Holding Broadcasters (RHBs), Worldwide TOP Partners, Organising Committees for the Olympic Games, candidate cities and recognised sports organisations.

The Olympic Channel is a new, ground-breaking digital platform where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.

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The Olympic Channel is a new, multi-platform digital experience where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. A free platform offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone and Toyota. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.