Olympic Channel Welcomes Two New Sports


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MADRID – The Olympic Channel today announced that it has reached cooperation agreements with the International Federation of American Football (IFAF) and World Bridge Federation (WBF) to collaborate on content for the global platform. The two new cooperation agreements bring the number of the federation partners who have announced similar agreements with the Olympic Channel to 54.

“We are excited to welcome these two new partners to the Olympic Channel,” said Mark Parkman, general manager of the Olympic Channel. “The global platform continues to evolve and provide more opportunities to all sports within the Olympic Movement as we work together to expand the reach of these sports and introduce new sports to our audiences.”

In 2017, the Olympic Channel is currently scheduled to present nearly 500 competitions across 210 events in coordination with its partners.

In addition to live event streaming, the Olympic Channel works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming providing an ancillary platform to distribute content that are complementary to current broadcast and distribution arrangements.

The Olympic Channel is a multi-platform destination where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.

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 About the Olympic Channel

The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.