About the Olympic Channel


Olympic Channel Services is the corporate entity charged with creating and operating the Olympic Channel. Scroll down to see the answers to some of the frequently asked questions.

The Olympic Channel is a multi-platform, global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, new, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year.

The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement, and it available via mobile apps for Android and iOS devices and at olympicchannel.com.

The primary objectives of the Olympic Channel are the following:

  • Provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and help create anticipation while providing opportunities to “re-live the experience” after the Games.
  • Continuously highlight the relevance of the Olympic Movement’s ideals to the challenges of today’s world.
  • Provide a platform for sharing the IOC’s very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives.
  • As a matter of priority, engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education.

The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
Created with the smart device in mind, the Olympic Channel features a responsive design that is adaptable on any screen or device. It also includes an option to register for a richer and more personalised experience where users can follow their favourite athletes, teams, sports and countries to receive an individually-tailored content selection.
Athletes and fans can also follow Olympic Channel social media handles on Facebook, Instagram, Twitter, Snapchat and YouTube for more content.

Designed for a global audience with athletes at the heart of its programming, the Olympic Channel showcases content from around the world representing all Olympic sport disciplines and 206 countries. It is a channel about sport, not necessarily a sports channel.
Offering original programming, news, live sports events, social media and interactive content, the Olympic Channel provides additional exposure for sports and athletes outside of the Olympic Games themselves. The scope of the Channel’s programming covers a diverse array of subjects including training, educational and youth-oriented topics, sustainability, sports science and nutrition, healthy and active lifestyles, historical footage and official films from the IOC’s archives.

The Olympic Channel also provides an additional distribution and promotional platform for its 63 federation partners, and includes  sports in the Summer, Winter and Youth Olympic Games, as well as other international events.

During each edition of the Olympic Games, the live broadcast of the competition will only be available from the Rights Holding Broadcast organisation in your territory. However, the Olympic Channel will provide complementary content that will enhance the viewer’s Olympic experience both on it’s global digital platform and throughout social media, not only during the Olympic Games, but throughout the entire year.

The Olympic Channel attracts and engages with a new generation of sport fans including the highly sought-after and targeted 16 to 35-year-old audience with more than 82% of those engaging with Olympic Channel content on its social media platforms below the age of 35.

Athletes and fans can follow Olympic Channel social media handles on Facebook, Instagram, Twitter, Snapchat and YouTube for more content beyond the free global digital platform.

One of the key success factors of the Olympic Channel is content discovery and shareability through both social media and the platform itself. This dynamic environment allows videos to be easily shared across social media, and encourages users to regularly interact with the Olympic Movement.

The Olympic Channel is currently available worldwide online at olympicchannel.com and via apps for Android and iOS devices.

Following its launch in August 2016 and in partnership with rights-holding broadcast partners and National Olympic Committees, the Olympic Channel is expanding its global digital platform to develop localised versions. The Olympic Channel has established linear distribution partnerships with NBCUniversal and the USOC in the United States, Discovery Communications/Eurosport in Europe, beIN Sports in the Middle East and Northern Africa and the Japan Consortium. These partnerships will offer region- and language-specific user experiences on linear and digital platforms in certain territories, leading to more personalized experiences for Olympic fans around the world.

The Olympic Channel global digital platform is offered in 11 languages including Arabic, Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Russian, with subtitling available for select premium content.

The Olympic Channel is free for users/viewers. However, some specific areas of content may be available on an exclusive basis to subscribers depending on territory.

The technical and production units of the Olympic Channel are located in Madrid, Spain, while the commercial and distribution department operates out of Lausanne, Switzerland, at the IOC headquarters.

The Olympic Channel is hiring for many key positions. Please visit the Jobs link to see a list of available opportunities.

Please visit the Contact page to submit any additional questions you may have to the Olympic Channel.