About the Olympic Channel
Olympic Channel Services is the corporate entity charged with creating and operating the Olympic Channel. Scroll down to see the answers to some of the frequently asked questions.
The Olympic Channel is a multi-platform global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 12 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide at olympicchannel.com, its mobile apps and on Amazon Fire TV, Android TV, Apple TV and the Roku platform.
The primary objectives of the Olympic Channel are the following:
- Provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and help create anticipation while providing opportunities to “re-live the experience” after the Games.
- Continuously highlight the relevance of the Olympic Movement’s ideals to the challenges of today’s world.
- Provide a platform for sharing the IOC’s very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives.
- As a matter of priority, engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education.
The Olympic Channel is an over-the-top (OTT) global media platform. It is subscription-free and is currently available worldwide at olympicchannel.com and its apps for mobile and connected TV devices for Amazon Fire TV, Android TV, Apple TV and the Roku Platform.
Athletes and fans can also follow Olympic Channel official social media handles on Facebook, Instagram, Twitter, Snapchat, Tik Tok and YouTube for more content.
Designed as an engaging digital conversation with the athletes at the heart of the programming, the Olympic Channel presents original series and films, live sports events, news and highlights offering additional exposure for sports and athletes all year round outside of the Games themselves.
Showcasing content from around the world representing all Olympic sport disciplines and 206 countries, the scope of the Channel’s programming covers a diverse array of subjects including training, educational and youth-oriented topics, sustainability, sports science and nutrition, healthy and active lifestyles, historical footage and official films from the IOC’s archives. The Olympic Channel also features daily news content produced by our in-house news team.
The Olympic Channel also provides an additional distribution and promotional platform for its 93 federation partners, and includes sports in the Summer, Winter and Youth Olympic Games, as well as other international events.
During each edition of the Olympic Games, the live broadcast of the competition will only be available from Rights Holding Broadcasters. However, the Olympic Channel will offer complementary content that will enhance the viewer’s Olympic experience, not only during the Olympic Games, but throughout the entire year.
The International Olympic Committee’s (IOC) Olympic Channel is an over-the-top (OTT) global media destination where fans can experience the power of sport and the excitement of the Olympic Games all year round. Through inspirational stories, athlete interviews, breaking news, live events, original programming and exclusive behind-the-scenes content, the Olympic Channel provides fans with a dedicated media platform to follow the stories behind the athletes anytime and on any device.
The Olympic Channel attracts and engages with a new generation of sport fans including the highly sought-after and targeted 16 to 35-year-old audience with more than 78% of those engaging with Olympic Channel content on its social media platforms below the age of 35.
Athletes and fans can follow Olympic Channel social media handles on Facebook, Instagram, Twitter, TikTok, Snapchat and YouTube for more content beyond the free global digital platform.
One of the key success factors of the Olympic Channel is content discovery and shareability through both social media and the platform itself. This dynamic environment allows videos to be easily shared across social media, and encourages users to regularly interact with the Olympic Movement.
The Olympic Channel is currently available worldwide online at olympicchannel.com, via apps for Android and iOS devices and on Apple TV, Android TV, Amazon Fire and Roku.
Following the launch of the global digital product in August 2016, the Olympic Channel is working in partnership with other Olympic stakeholders, including rights-holding broadcasters and National Olympic Committees to develop localised versions of the Olympic Channel. These partnerships offer region- and language-specific user experiences on linear and digital platforms in certain territories, leading to more personalized experiences for Olympic fans around the world.
The Olympic Channel has established linear distribution partnerships with NBCUniversal and the USOC in the United States branded “Olympic Channel: Home of Team USA”, Discovery Communications/Eurosport in Europe, beIN Sports in the Middle East and Northern Africa, the Japan Consortium, Grupo Globo in Brazil, Claro Sports in South America and SportsMax in the Caribbean.
In 2019, the Olympic Channel launched new distribution partnerships with rights holders in Latin America (Claro Sports), the Caribbean (SportsMax), South Africa and Sub-Saharan Africa, India (Sony Pictures Networks), Australia (7plus) and Switzerland and Lichtenstein (Swisscom) bringing an Olympic Channel experience to traditional television audiences in 161 territories.
In addition, localisation efforts continue in China with Olympic Channel content airing on rights holding broadcast partner CCTV. A linear and digital Olympic Channel experience in China is scheduled to launch prior to the Olympic Winter Games Beijing 2018.
The Olympic Channel global digital platform is offered in 12 languages including Arabic, Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish, Russian and Hindi, with subtitling available for select premium content.
The Olympic Channel is subscription-free for users/viewers. However, some specific areas of content or live events may only be available on an exclusive basis to subscribers depending on territory.
The technical and production units of the Olympic Channel are located in Madrid, Spain, while the commercial and distribution department operates out of Lausanne, Switzerland, at the IOC headquarters.
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