MADRID – The Olympic Channel today announced that it has reached agreements with eight sport governing bodies and multi-sport organizations to collaborate on content for the Olympic Channel. The eight new cooperation agreements bring the number of the global platform’s federation partners to 75.
The Federation of International Lacrosse (FILx), International Federation of Basque Pelota (FIPV), International Korfball Federation (IKF), International Sumo Federation (IFS) and International Wushu Federation (IWUF), in addition to the International Committee of Mediterranean Games (ICMG), International University Sports Federation (FISU) and Special Olympics join multiple federations and sport organisations worldwide who have previously announced similar agreements with the Olympic Channel.
Olympic Channel federation partners include international sports federations (IFs), recognised federations and organisations, multi-sport organisers and non-recognised federations.
“The Olympic Channel provides a platform for the promotion of all sports and athletes within the Olympic Movement,” said Mark Parkman, General Manager of the Olympic Channel. “We look forward to working together to help expand the reach of these sports and events through the creation and distribution of content targeting a worldwide audience.”
In addition to collaborating on live events, the Olympic Channel actively works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming providing an additional platform to distribute content that are complementary to current broadcast and distribution arrangements.
The Olympic Channel is a multi-platform destination where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
About the Olympic Channel
The Olympic Channel is a multi-platform global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com