MADRID – The Olympic Channel today announced a cooperation agreement with the International Floorball Federation (IFF). As part of the agreement, the Olympic Channel will live stream select matches from the Men’s World Floorball Championships 2016, which take place 3-11 December, in Riga, Latvia to a global audience on its digital platform. The Olympic Channel will present 33 hours of competition including the final match to kick off its partnership with the IFF.
The Men’s World Floorball Championships 2016 feature 16 of the world’s best national teams vying for gold. Floorball, an IOC recognised sport federation, has similarities with both field hockey and ice hockey but also some similarities with other team ball sports. It is played with a plastic stick and a plastic hollow ball, with holes. Since the first Floorball Federation was founded in 1981 in Sweden, the sport has spread all over the world and played in more than 60 countries.
“We are excited to work with the International Floorball Federation in our collective efforts to bring additional exposure to their growing sport,” said Mark Parkman, general manager of the Olympic Channel. “Floorball is a fast-paced and action-packed sport which is a great fit for our worldwide platform and youthful demographic.”
“For us as an IOC recognised sport the cooperation with the Olympic Channel is indeed a great opportunity to enhance the visibility and increase the awareness of our sport to the general sport audience,” said John Liljelund, secretary general of the IFF. “It goes without saying that this is a great opportunity for Floorball and the IFF and we look forward to a good cooperation with the Olympic Channel
Since its launch in August, the Olympic Channel has been streaming live events in collaboration with its International Sport Federation (IF) partners. In addition to broadcasting live events, the Olympic Channel team is working with the IFs to create innovative partnerships encompassing event coverage, highlights, magazine shows, news coverage and original programming as well as technical business solutions.
The new, ground-breaking digital platform where fans can experience the power of sport and the Olympic Movement all year round is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
About the Olympic Channel
The Olympic Channel is a new, multi-platform digital experience where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. A free platform offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone and Toyota. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.