Collaboration includes year-round coverage of Olympic sports and athletes through a linear and digital offer on the platforms of Claro Sports, Marca Claro and Claro video
MADRID – Bringing fans and viewers closer to the Olympic Movement all year round, the Olympic Channel and Claro Sports today announced a new partnership which begins Tuesday, 22 January, featuring both linear and digital programming across 17 territories in Latin America.
The agreement includes broadcasted programming hours under the Olympic Channel brand on the Claro Sports channel and the OTT platform Claro video, as well as a digital portal dedicated to the Olympic Channel at Marca Claro. Programming will include year-round coverage of Olympic sports and athletes, including Olympic Channel original programming, content related to the Olympic Games on Claro Sports and new content that highlights locally relevant stories created by both parties.
Beginning on the 22nd, featured content in the programming blocks will include Olympic Channel original programming containing the journeys of Olympic heroes in Legends Live On, the most famous records from the Games in The Olympics on the Record, celebrities narrating their favourite stories in My Olympic Moment and the fitness-inspired tech series Anatomy Of.
“We are thrilled to collaborate with Claro Sports to deliver the Olympic Channel experience to their viewers,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel. “Our partnership with Claro Sports gives us a powerful position in Latin America to further engage fans and new audiences with the Olympic Movement as we continue to deepen our relationships with viewers around the world.”
“Having the Olympic Channel represented in our programming will be a big step to connect the Latin American audience with the values of Olympism, beyond the Olympic Games,” said Arturo Elias Ayub, Claro Sports CEO.
The agreement marks a key distribution partnership for the Olympic Channel across Latin America and runs through 2024 complementing Claro Sports media rights agreement with the International Olympic Committee (IOC) for the Olympic Games and Youth Olympic Games.
Territories included in the partnership are Argentina, Bolivia, Chile, Colombia, Costa Rica, The Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
The new strategic distribution partnership complements the Olympic Channel global digital over-the-top (OTT) platform, which launched following the Closing Ceremony of the Olympic Games Rio 2016. Through collaborations with the IOC’s rights-holding broadcast partners and National Olympic Committees, the Olympic Channel is developing localised versions leading to more personalised experiences for Olympic fans around the world.
About the Olympic Channel
The Olympic Channel is a multi-platform global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide at olympicchannel.com, its mobile apps and on connected TV devices.
About Claro Sports
Claro Sports is a sports multi-platform media that airs 24 hours a day, reaching 17 Latin America countries offering innovative content to bring new options and sports disciplines for all fans across the region. Claro Sports have a paid-TV channel in 17 nations; as well as a portal, and an app for mobile devices, specialized in sports content marcaclaro.com.
For Claro Sports information on social media, go to @MarcaClaro on Twitter and Instagram or facebook.com/marcaclaro.