MADRID – Following a productive week at the 2018 SportAccord Convention in Bangkok, Thailand, the Olympic Channel today announced that it has reached cooperation agreements with the international governing bodies for kickboxing, SAMBO, and squash, and the Fédération Internationale Cinéma Télévision Sportifs (FICTS) to collaborate on content for the multi-platform global media destination.
The agreements with the World Association of Kickboxing Associations (WAKO), International SAMBO Federation (FIAS), Professional Squash Association in collaboration with the World Squash Federation (WSF) and FICTS bring the number of partners who have announced similar agreements with the Olympic Channel to 67.
Federation partners include international sports federations (IFs), recognised federations and organisations, multi-sport organisers and non-recognised federations.
“We are thrilled to welcome kickboxing, sambo, squash and FICTS to the Olympic Channel family,” said Mark Parkman, general manager of the IOC’s global Olympic Channel. “We share a common goal to increase both the size of the audience and active participation for their organisations, and we look forward to working together to promote their sports and to help grow their audiences worldwide.”
In addition to collaborating on live events, the Olympic Channel actively works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming providing an additional platform to distribute content that are complementary to current broadcast and distribution arrangements.
The Olympic Channel is a multi-platform destination where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.
About the Olympic Channel
The Olympic Channel is a multi-platform global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 11 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com