Original Docu-Series “Shakti: India’s Super Women” Premieres Globally
MADRID – Featuring Olympic stars and stories from across the globe and continuing the excitement of the Olympic Games all year round, the International Olympic Committee’s Olympic Channel is now available to Hindi-speaking fans around the world in their native language. Starting today, fans and users have the option to experience the Olympic Channel in Hindi as one of the 12 languages offered on the global digital platform at olympicchannel.com and its mobile apps.
In addition to the multi-language user interface, fans and users have the option to experience the Olympic Channel in Hindi while also engaging with locally produced daily content, news and features as well as Olympic-themed original series and documentaries with an emphasis on Indian athletes, teams and sports.
Coinciding with the launch of Hindi, viewers can watch the new four-episode docu-series Shakti: India’s Super Women. The Olympic Channel original series features Indian female athletes Dipa Karmakar, Deepika Kumari, Sakshi Malik and Sandhya Shetty who face unmatched obstacles in order to participate in sports to achieve their dreams.
“The availability of the Hindi language on the global digital platform is a significant step in the Olympic Channel’s evolution as we look to create more personalised experiences for Olympic fans around the world,” said Mark Parkman, general manager of the IOC’s global Olympic Channel. “This is a great way to engage with more fans in growing markets and to tell the great Olympic stories in a way that connects directly to them as we build excitement on the road to Tokyo 2020.”
To experience the Olympic Channel in a language other than English, users can select the option through the language button in the upper right-hand corner of olympicchannel.com. On the Olympic Channel app, the experience will coincide with the language of the mobile device operating system. To select a different language, users should change their operating system language preference on their mobile device.
Offering unparalleled access to Olympic sports and athletes all year round, the subscription-free Olympic Channel OTT service launched worldwide following the Olympic Games Rio 2016. Through inspirational stories, comprehensive coverage, original programming, live events and exclusive interviews, the Olympic Channel provides fans with a dedicated media platform to follow their favourite sports and athletes before, during and after the Olympic Games on the road to Tokyo 2020 and beyond.
The Olympic Channel is available worldwide at olympicchannel.com and its apps for mobile and connected TV devices.
About the Olympic Channel
The Olympic Channel is a multi-platform global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 12 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide at olympicchannel.com, its mobile apps and on Amazon Fire TV, Android TV, Apple TV and the Roku platform.