Check out the First Video on the New @olympicchannel Handle
MADRID – In support of its objective to engage new audiences and younger generations with the Olympic Movement, the International Olympic Committee’s global Olympic Channel today announced it has launched an official account on TikTok, the world’s leading destination for short-form mobile videos.
With just a little more than a month to the Winter Youth Olympic Games (YOG) Lausanne 2020 and the excitement growing for next summer’s Olympic Games Tokyo 2020, the Olympic Channel will look to engage with young fans and new audiences through TikTok’s unique platform by creating short videos featuring behind-the-scenes content, interaction with athletes and bespoke original pieces.
“Our team constantly strives to inspire and reach young audiences through engaging and entertaining content on platforms where they are most active,” said Mary Byrne, Editor in Chief of the IOC’s global Olympic Channel. “TikTok provides a fun format in which fans from around the world can share and discover new sports, athletes and the stories behind the Olympic Games in a new way. We look forward to showcasing the power of sport to this growing community as the excitement continues to build ahead of Lausanne 2020 and on the road to Tokyo 2020.”
Using a feature-rich product, the Olympic Channel attracts and engages with a new generation of sport fans and has utilised social media platforms as part of its distribution and fan engagement strategies since its launch in August 2016. The Olympic Channel currently has more than 9.4 million followers across its social media handles reaching the highly sought-after and targeted 16 to 35-year-old audience with more than 78% of those engaging with Olympic Channel content on its social media platforms below the age of 35.
The Olympic Channel provides fans with a dedicated media platform to follow the stories behind the sports and athletes before, during and after the Olympic Games. Through inspirational stories, athlete interviews, breaking news, live events, original programming and exclusive behind-the-scenes content, the Olympic Channel provides comprehensive coverage on the road to Tokyo 2020. The Olympic Channel is available worldwide at olympicchannel.com and its apps for mobile and connected TV devices.
About the Olympic Channel
The Olympic Channel is a multi-platform global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year in 12 languages. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide at olympicchannel.com, its mobile apps and on Amazon Fire TV, Android TV, Apple TV and the Roku platform.