Responsible for multi-platform distribution including partnerships with broadcast partners and digital/social media players and new ventures or future development of the Olympic Channel.
Aditya has been with the broadcast rights function of the IOC’s Television & Marketing Services department since January 2008, assisting in broadcast rights sales for the Olympic Games including research analysis, negotiations and digital strategy. In addition he led the broadcast research and anti-piracy operations during the Games.
Aditya holds a Masters degree in Advanced Studies in Sports Administration from AISTS, Lausanne. He previously graduated as a Bachelor in Technology (Electrical Engineering) from the Indian Institute of Technology (IIT Kanpur, India).