Tom McJennett

Responsible for the Olympic Channel’s global digital marketing strategy and activation.
Before joining the Olympic Channel, Tom was Managing Partner of 1DA, an award-winning brand and content agency based London, which he founded in 2012. He was responsible for client innovation and strategy as well as the overall leadership of the agency.
Prior to 1DA, Tom has held several senior digital marketing roles, working with the likes of Spotify, Carlsberg, Mercedes Benz, RBS and Mitre globally.
Tom is originally from Great Britain and is based in Lausanne.